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Jewett City Savings Bank’s “Trade a Token” promotion raises $1,000 for food pantries

Kevin C. Merchant, president and CEO of Jewett City Savings Bank, announced today that the Bank was giving a special $1,000 gift to be shared by five local food pantries.

The donation was in response to a special “trade a token” campaign, with the Bank committing to a $1 food pantry gift (up to $1,000 total) for each paper token returned. The free tokens were featured in special mailings, newspaper ads, and online. The Bank added an extra $1 for each new “Like” received on its Facebook page.

During the campaign, which started October 1st and ended November 17th, Bank customers and local residents brought 258 special tokens to the Bank’s five branches. The Bank also added 352 new fans to their Facebook Page.

“This was a great opportunity for everyone to get involved, and have fun doing it,” said Kevin C. Merchant, president and CEO.

Sharing in the Bank’s $1,000 donation were the Friends of Assisi Food Pantry in Brooklyn; Project PIN in Moosup; Community Kitchens in Dayville; St. Mary Food Pantry in Jewett City; and Preston City Congregational Church Food Pantry in Preston. According to Tim Kettle of Project PIN each $1 donation can purchase $7 in food for the food bank.

The Bank and its Foundation have provided nearly $50,000 in funding to local food pantries in recent years.